Challenges
- How can we redesign the core ILAI workflows to eliminate clutter and make the sellers' workflows with analytics, SEO, advertising, and finance more intuitive?
- How can we update the visual language of the interface to replace the outdated UI with a more modern, readable, and trustworthy one?
- How can we reduce and structure the excessive amount of displayed data so users can quickly find the most important information and avoid getting lost in the interface?
- How can we add new sections as part of the redesign to expand the service's functionality while maintaining simple and logical navigation?
Conducted an expert assessment of the interface based on key product principles and identified key issues:
- lack of visual hierarchy;
- competition between cards for user attention;
- a large number of equally important CTAs;
- insufficient connection between data and actions;
- difficulty in quickly understanding the state of the business.
